The latest HTC One has proven to be a more popular smartphone than those the mobile firm launched last year.
The HTC One launched in April, and sold roughly 5 million units in its first month of availability. In an interview in May, an unidentified executive told the Wall Street Journal that demand was outstripping supply.
Despite the HTC One’s
success, the third quarter doesn’t appear to be one to write home about
for the company. HTC says that it expects to post revenue of between
NT$50 billion (US$1.7 billion) and NT$60 billion — well below the
NT$70.7 billion it posted in the second quarter. HTC expects its
operating profit margin to fall between zero and minus-8 percent.
Still, HTC had a somewhat strong second quarter, posting a profit of NT$1.25 billion.
To help bolster its performance in the coming quarters, HTC has
designs on launching some new devices. In a statement today, the company
said that it has “plans underway to launch a range of innovative and
competitive mid-tier products in the coming months.”