A fully saturated PC market means upgrade cycles are slowing down,
slowing consumer uptake of Windows 8, IDC’s Bob O’Donnell told CNET in
What ails the U.S. PC market ails
Windows 8 too. That is, saturation and slowing upgrade cycles.
“The U.S. market is pretty much 100 percent saturated. So it is 100
percent dependent on replacement [PCs],” said O’Donnell, a program vice
president at IDC, in a telephone interview referencing a report he
helped author that was released Wednesday.
“If you extend the lifetimes of your devices, that means your
replacement rate is going to have a huge impact on sales,” he said.
Such as consumers who are not buying new PCs running Windows 8. They’re waiting longer now because they’re opting to buy a new
tablet instead a new PC, O’Donnell said.
On the other hand, corporations in the U.S. have not only been seeing slower replacement cycles but are only now upgrading to
“Commercial [corporate] clients are telling us they’re upgrading from Windows XP to Windows 7.”
continued. “And in the conversations I’ve had with Dell and HP, most of
their commercial customers are buying Windows 7, not Windows 8.”
it’s not all bad news. The replacement cycle may finally be
stabilizing. “We had a ‘correction,’ let’s call it, based on longer PC
lifetimes. But that can now lead to a more stable, regular environment,
albeit at a lower level than we had before.”
|U.S. PC market: Dell was one of the few PC makers to gain share in the second quarter. But a lot of that is upgrades from Windows XP to Windows 7 — not Windows 8, says IDC.