Android may be outpacing Apple at new sales, but the iPhone seems to
be the better bet in terms of resale value. At least, that’s according
to new data from Piper Jaffray analyst Gene Munster.
Surveying the recent resale market, Munster found that Apple hung
onto its value in the U.S. better than did certain Samsung devices.
Over the four months from April through July, the
iPhone 5 dropped 3.75 percent in value, while the
dropped 11.85 percent. The iPhone 4 jumped in value by 10.3 percent. In
contrast, Samsung’s Galaxy S3 lost 27.3 percent of its value, while the
Galaxy Note 2 fell by 35.5 percent.
situation was similar in China. Since the start of April, the iPhone 5
dropped 7.2 percent in resale value, the iPhone 4S fell by 14.3 percent,
and the iPhone 4 grew by 1.4 percent. The value of Samsung’s Galaxy S4
fell by 14.3 percent, the S3 by 24.1 percent, and the Note 2 by 23.6
Munster’s information doesn’t provide a complete picture
of the resale market as it’s based solely on eBay sales in the U.S. and
Taobao sales in China. But assuming the stats are indicative of the
overall market, what do they mean for Apple and Samsung?
China, the iPhone 5 has retained a better value than the Galaxy S4
despite the fact that Android is the dominant mobile platform in the
country. As such, “Apple appears to be maintaining mindshare in the high
end market,” according to Munster.
A rapid drop in the resale
price for the iPhone would be a sign that customers are either waiting
for a new model or jumping ship to the Galaxy. Instead, people aren’t
necessarily delaying iPhone purchases in favor of a new version, a trend
that Munster believes was seen in the 31.2 million iPhones sold last
Ahead, though, iPhone resale prices are likely to
continue to drop in anticipation of the iPhone 5S, which is expected to
debut toward the end of September.
To obtain the resale data,
Munster has monitored eBay auctions and Taobao prices for the three
current iPhone versions, the Galaxy S3, and the Note 2 since March 15.
The analyst looks as the last 50 phones sold to determine a fair resale
value for each one.